Academic Detailing 

What is Academic Detailing?

Academic detailing, also known as educational visiting, is a noncommercial, evidence-based educational outreach method focused on clinician education and behavior change. Academic detailing draws on the pharmaceutical industry’s successful approach of brief in-person visits to share the “details” of a drug or device. In academic detailing, healthcare professionals detail clinicians on the latest scientific evidence through tailored, one-on-one, office-based visits. Using theories of behavior change, detailers help clinicians set achievable goals through on-going support and communication.

 

We believe academic detailing related to opioids can help clinicians provide comprehensive, evidence-based care for patients with chronic pain, opioid use disorder, and/or who use prescription opioids or other substances. To learn more about the evidence supporting academic detailing in opioid stewardship, read our guiding research.

CIAO's Academic Detailing Training Program: What, How, Who?

What:

CIAO provides virtual academic detailing training on opioid stewardship to health localities, health plans, and other organizations throughout California and the United States. Trainings include both content review and skill development to prepare participants for conducting academic detailing visits.

Training content may include:

  • Academic detailing history, theory, and skills

  • Virtual detailing

  • Motivational interviewing

  • Opioid use disorder management

  • Buprenorphine waivers and prescribing

  • Urine drug screening 

  • Chronic non-cancer pain management 

  • Controlled substance monitoring programs

  • Naloxone prescribing

  • Opioid stewardship policies and practices

 

Trainings typically include some combination of didactic presentations, interactive exercises, group discussion and reflection, and mock detailing sessions. CIAO’s academic detailing training is modeled after evidence-based practices from the National Resource Center for Academic Detailing.

How:

CIAO currently hosts all trainings over Zoom. The contents, format, and length of the training are guided by partner needs, detailer background and experience, and CIAO's Opioids and Chronic Pain: A guide for primary care providers guidebook (a copy of which will be given to all trainees to use during the training and subsequent detailing sessions with providers). An example training schedule may include 5 two-hour weekly or biweekly online sessions on the following content areas:

 

 

 

 

Who:

CIAO’s trainers include clinicians and public health professionals who have extensive backgrounds in clinical management of substance use disorders and academic detailing.

 

Trainees should include those providing academic detailing to prescribers/dispensers. Because the training is dedicated to teaching individuals to become academic detailers and includes one-on-one feedback, it is imperative participation is limited to nine or fewer individuals who will be conducting academic detailing visits. However, others, such as program staff and site directors, are welcome to observe the training.  

Session 1

-Introductions

-Academic detailing visits overview

-Practice detailing a simple topic

Session 2

-Deep dive into another topic

-Practice detailing that topic

Session 3

-Deep dive into another topic

-Practice detailing

that topic

Session 4

-eDetailing

-Detailing logistics

-Difficult situations in detailing

-Practice detailing

Session 5

-Evaluation of

detailing activities

-Practice full detailing sessions, recorded

for trainee review

What Other Technical Assistance Does CIAO Provide?

CIAO also provides the following technical assistance:

  • Brief “touch up” training on specific content areas for detailers we have already trained

  • Academic detailing program development and material review

  • Integration of academic detailing into larger opioid safety initiatives

  • Opioid and chronic pain management policy review

  • Evaluation plan development and implementation

If the service you require is not listed above, please reach out and we can discuss the possibility of partnership.